the study of cultural globalization and men's attitude towards women's role case study: men in shiraz

the purpose of the present study is to examine relationship between cultural globalization and men's attitude toward the role of women. the method of this study was survey and its tool was questionnaire. the sampling method used in this survey was multi-stage share random sampling. sample size that was estimated according to lean table with 95 percent significance level was 383. after reviewing local and international literature and considering theories about cultural globalization and men's attitude towards women's role, a synthesized theoretical framework regarding theories of giddens and robertson was formulated. findings of the bivariate analysis show significant relations between some variables including: reflexivity, sporty life style, scientific cultural life style, awareness of globalization, ict and traditional life style, inner mass media with modern men's attitude towards women's role. moreover, results show significant relations between  the reflexivity, traditional life style and inner mass media withtraditional men's attitude towards women's role.